Lazar Bošković (eng)
Lazar Bošković
Connecting creativity and technology. Author, digital strategist and creative consultant for omnichannel marketing and PR on the internet.
Owner and Creative Director of the agency AgitPROP, born 18th September 1966.
Skills & Expertise:
- more than 35 years of experience as a journalist, writer and satirist
- more than 30 years of experience as a copywriter and creative director
- more than 25 years of experience in internet projects
- more than 20 years of experience in projects related to public administration
- more than 15 years of experience as a marketing and PR consultant
- winner of more than 30 media, marketing, PR and internet awards
Projects:
– Author of the Dictionary of the internet and digital communication (English-Serbian), 2nd edition, Prometej – 2024
– Author of the Dictionary of the internet and digital communication (English-Serbian), mCloud – 2021
– Author of the TV project 1 Internet, 3 domains, 4 countries, coproduction of the RTS and RNIDS – 2016
– Author of the project Tesla’s Vision of the Internet, coproduction of the RNIDS, the O3one Gallery and the Nikola Tesla Museum – since 2012…
Consulting career:
– Digital strategist for marketing, public relations and media – since 2015
– Lecturer at the Educational program Pitajte.RS – 2015
– Marketing and PR Consultant in the Serbian National Internet Domain Registry (RNIDS) – 2011-18
– Lecturer at the E-PR seminar View from the Virtual World, theme „Content is the King“, organized by McCann Erickson PR – 2008
– Business Program Selector and a member of the Council of the Belgrade Festival of New Communications B-link – 2006-07
– Leader of PR project „Beo-kom servis“ (City of Belgrade public utilities service), Belgrade City Administration – 2003-04
– Consultant for promotional activities in the Tourist Organization of Belgrade – 2003-04
– Lecturer at the seminar Internet Marketing, theme „Creating a successful website“, organized by the Institute of Economic Sciences – 2000
Marketing career:
– Marketing Manager at EUnet – 2004
– Concept and design of guerilla marketing for the Democratic Party and the Alliance for Change – 1997-99
– Participation in creative teams of other marketing and PR agencies and organizations as copywriter, creative director, advisor, coordinator… – 1993-2007
– Owner and Creative Director of AgitPROP Marketing Agency – since 1993…
– External Associate as Copywriter in several Belgrade based marketing agencies – 1993
– Copywriter at Saatchi & Saatchi Agency – 1992-93
– Marketing Associate in election campaign for the DEPOS – 1992
– Marketing Associate at Dunav Film – 1992
Media career:
– Vicepresident of the Programme Board at public media service Radio Television of Serbia – 2006-09
– Co-owner and Program Manager at Radio Index – 2006-09
– Editor of Internet event guide BG Weekly Guide – 2004-08
– Author and Editor of the tourist Internet site of Belgrade tob.rs – 2002-09
– Editor of Internet editions of the monthly cultural guides Yellow Cab – 2001-04
– Author and Editor of the Internet portal of the City of Belgrade beograd.rs – 2001-08
– Creative Director and Managing Board Member at Radio Index – 2000-03
– Associate at satirical magazine Bre – 1999-2002
– Author and Screenwriter of quiz show „Inquisition“, RTV Montenegro 3rd Channel – 1999-2000
– Author of satirical columns in the magazine Vračarski glasnik – 1997-2000
– Staff member in the satirical magazine Naša krmača – 1996-97
– Screenwriter for TV talk show „Kompromis“, NTV Studio B – 1992
– Staff member in the satirical magazine Danga – 1991
– Associate in Belgrade monthly guide Beospektar – 1991
– Author of several special purpose Belgrade city guide edition (for students, city and suburban public transport, the first CD of Belgrade…) – 1989-95
– Writer and Producer of the Indexovo radio pozorište (serbian version of the Monty Python’s Flying Circus), author of about 50 scripts for radio and TV shows and occasional director and music editor – 1989-96
– Journalist at student radio program Index 202 – 1987-89
Membership:
– Member of the Jury for the award of the Public Relations Society of Serbia – 2019
– Member of the International Advertising Association Serbian Chapter – 2012-13
– Co-founder of the Serbian National Internet Domain Registry – since 2006
– Member of the Public Relations Society of Serbia – since 2004 and a vicepresident of the Council since 2013
– Member of the Independent Journalists’ Association of Serbia – since 1997
– Member of the UEPS – Association for Serbian Market Communications – since 1995 and a member of the Managing Board 2004-07 and since 2016
– Member of the Democratic Party – 1990-2008
Awards for marketing projects:
– The Award of the Association of Serbian Propagandists in the category of non-profit radio spots for Radio Index promo spot „Listen to Your Heart“ – 2006
– The Award of the Association of Serbian Propagandists in the category of multimedia projects for the BgCD – Multimedia CD of Belgrade – 2006
– The Award of the Association of Serbian Propagandists in the category of non-profit making identity to create a „Graphic Standards Manual for Municipality of Voždovac“ – 2006
– The Award of the Informatics Society of Serbia in the category of developed and implemented an IT product for „BgCD“ – Multimedia CD of Belgrade – 2006
Awards for public relations projects:
– ProPR Globe Awards – 2020
– The Award of the Public Relations Society of Serbia – Award for exceptional personal contribution in the field of communication „Srđan Đurić“ – 2018
– The Award of the Public Relations Society of Serbia, in the category of special purpose publications, for poster „House Rules“ – 2005
Awards for media projects:
– The Annual Award of Radio Television of Serbia for „Indexovo radio pozorište“ show „Zlobstok 92“ – 1992
– Popularity Oscar – award by „Radio TV revija“ magazine for most listened radio show „Indexovo radio pozorište“ – 1991, 1992 and 1994
Awards for internet projects:
rnids.rs – official website of the Serbian National Internet Domain Registry
– Top 50 RS Web 2011 – Special award for the successful promotion and support of the national Internet domain
tos.rs – official website of the Tourist Organization of Serbia
– Top 50 RS Web 2010 – selection of the best local websites by PC magazine
– The Award of the Association of Serbian Propagandists, first prize in the category of non-profit websites – 2010
beograd.rs – official Internet portal of the City of Belgrade
– WebTop 50 2012 – selection of the best local websites by PC magazine
– Top 50 RS Web 2009, 2010 and 2011 – selection of the best local websites by PC magazine, the winner in the category Society
– Top 50 RS Web 2007 and 2008 – selection by PC magazine
– Second most credible local Internet sites, research of the Pogodak search engine – 2007
– Third place by audience votes in the category of e-Government at the Web Fest – 2007
– Special Prize at the Festival of Ideas, in the category of web design – 2003
– Top 50 YU Web 2001, 2002, 2003 and 2004 – selection by PC magazine
– The Award of the Association of Serbian Propagandists, in the category of new media – 2001
– Golden Web Award 2001-2002 – IAWMD
– Bronze Maestro Award 2001 – Maestro Award of Excellence
– PR Awards by Yugoslav PR Professionals, in category of websites – 2001
– Plaque by Informatics Society of Serbia, for outstanding contribution to the development of information technology – 2001
predsednik.rs – official website of the Serbian President
– Finalist in the category of e-Government by opinion of the Jury at the Web Fest – 2007
tob.rs – official website of the Tourist Organization of Belgrade
– The Award of the Association of Serbian Propagandists – 2002
– Top 50 YU Web 2005 – selection by PC magazine
agitprop.rs/irp-web – official website of the Indexovo radio pozorište
– Top 50 Web YU 1998 and 1999 – selection by PC magazine
Indirect awards: (as an accomplice in the project)
– Award at the „Belgrade Book Fair 95“ for poster and puzzle „Healthy Teeth vs. Rotten Teeth 32:0“ (award for designer Marija Marković, Lazar Bošković was copywriter)
– Award at the calendar exhibition of the National Museum of Vojvodina for „Wall Calendar IKARBUS 2000“ (award for ZIN print company, design by Lazar Bošković)
Published editions:
– „Dictionary of the internet and digital communication (English-Serbian)“, 2nd edition, Prometej, 2024 (ISBN 978-86-515-2237-9)
– „Dictionary of the internet and digital communication (English-Serbian)“, mCloud, 2021 (ISBN 978-86-82094-00-5)
– „United Trucks of Serbia – 15 years“, PU „Međunarodni transport“, 2015 (ISBN 978-86-919457-0-1)
– „Serbia Expo 2010 Shangai – City Code“, Tourist Organization of Serbia and Ministry of Economy and Regional Development, 2010 (ISBN 978-86-6005-107-5)
– „Public Administration Guide in Belgrade 2009“, City of Belgrade – Service for Communication and Coordination of Relations with Citizens, 2009 (ISBN 978-86-86159-07-6)
– „City of Belgrade Utilities Guide 2009“, City of Belgrade – Service for Communications and Coordination of Relations with Citizens, 2009 (ISBN 978-86-86159-06-9), second revised edition
– „Meet Belgrade“ – The Official Tourist Guide, Tourist Organization of Belgrade, 2009 (ISBN 978-86-7708-094-5)
– „Upoznajte Beograd“ – The Official Travel Guide (Serbian Edition), Tourist Organization of Belgrade, 2008 (ISBN 978-86-7708-078-5)
– „Belgrade – City of the Future“ – City Profile 2007, City of Belgrade – Service for Information, 2007 (ISBN 978-86-83359-04-2 + Serbian version)
– Tourist map of Belgrade, Tourist Organization of Belgrade, 2006 (ISBN 86-7708-053-8 + 5 more language)
– „BgCD“ – Multimedia 3D CD about Belgrade, City of Belgrade – Service for Information, 2005 (ISBN 86-83359-03-4)
– „City of Belgrade Utilities Guide“, City of Belgrade – Service for Communications and Coordination of Public Relations, 2005 (ISBN 86-86159-00-1)
– Monograph „Ikarus – Ikarbus, 1923-1998“ (co-author), BMG, 1999 (COBISS.SR-ID 71889932)
– Monograph „Lasta – Half a Century Journey“, BMG, 1997 (COBISS.SR-ID 61130508)
– Selection of radio show scripts for IRP „I Zabrana dela“, Excelsior, 1995 (ISBN 86-82659-02-6)
– Anthology of radio show scripts for IRP „Ako dođu naši“ (co-author), Danga, 1990 (ISBN 86-443-0007-5)
Software experience:
Almost everything used in the agency creative process, except programming and 3D animation. Includes skills for graphic design and desktop publishing software, web production software, sound and video editing software, and so on…